Content writing Vs. Copywriting: What’s More Profitable & Better for You?

Copywriting and Content Writing are two different forms of writing that serve different purposes. 

Let’s talk about the difference between these most popular writing techniques.

But wait, before we dive into the details, let me ask you: Are you confused between the two? Do you want to know which is more profitable, easier, and in demand? 

If yes, then keep reading because I’ve got all the answers for you.

Let’s start with!

Content writing Vs. Copywriting: What’s the difference between?

Copywriting is like the commercials that make READERS think, “Wow, I NEED that!” 

Content writing is like a detailed guide that helps USERS understand how it works and get the most out of its features without necessarily pushing them to make an immediate purchase.

Ultimately, both types of writing help businesses by speaking to the target customers. 

Here is a comparison between copywriting and content writing:

	CONTENT WRITING	COPYWRITING
Definition	Content writing focuses on providing valuable information and educating or entertaining readers while promoting an idea, product, service, or message.	Copywriting is all about persuasion and driving action. Copywriters aim to create compelling, persuasive content that convinces readers to take a specific action, such as purchasing, registering for something, signing up for a newsletter, or clicking on a link.
Examples	Blog posts, articles, how-to guides, tutorials, website pages, case studies, ebooks and whitepapers, etc.	Advertisements, product descriptions, landing pages, sales emails, and social media ads are common copywriting examples.
Writing Goal	While it can indirectly contribute to sales or conversions by building trust and authority, its primary goal is not to push for an immediate sale. While content writing can evoke emotions, its main focus is delivering information and value rather than generating immediate desire. It may use storytelling and relatable examples to connect with readers more deeply.	It aims to evoke emotions and, may use persuasive language storytelling, and often includes a call to action (CTA) that prompts an immediate response.
Writing Style	Copywriting tends to be concise, attention-grabbing, and focused on highlighting a product’s or service’s key benefits and features.	Content writing tends to be more in-depth and comprehensive. It often explores topics thoroughly, offering detailed explanations, research, and insights. It prioritizes clarity and readability.
Writing Tone	The tone in content writing is generally more neutral, informative, and educational. It seeks to establish the writer’s authority on a subject and answer questions or solve problems.	The tone in copywriting can vary but is typically more persuasive and sales-oriented. It may use psychological techniques like scarcity, social proof, and fear of missing out (FOMO) to encourage action.

Both content writers and copywriters can increase sales and conversions, but in a different way.

Copywriter is like a salesperson who helps businesses sell their products and services. 

On the flip side, a content writer is a reliable friend and a customer like you who is a bridge between a business and customers. A content writer provides valuable information and answers your questions without trying to sell you anything.

Example situation for Content writer Vs. Copywriter Sales Approach

You’re a copywriter who wants to sell a face wash designed for super-sensitive skin.

You’ll highlight the customer’s pain points of readers(target customers) like this:

Having sensitive skin is a nightmare as it’s difficult to find even basic skincare products like face wash that suit your skin. 

And most skincare brands may have harsh ingredients that harm your skin barrier. 

Here is why your skin needs a healthy skin barrier. And here is the ultimate solution to this issue: Introduce the product. Here is the product description and how this product can help you.

You can see before and after pictures of our happy customers and their video testimonials here.

And we are offering a limited-time discount of buy and get one free. 

Hurry up and get your face cleanser.

In SIMPLE WORDS: As a copywriter, you trigger customer’s pain points or needs by providing an instant solution and making them believe that you’ve got THE ONLY. THE BEST SOLUTION they have right NOW at the Click of a button.

NOW LET’S SWITCH THE GEARS: Imagine being a content writer and having to sell the same product to the same audience. 

Here is how you would do it.

You don’t have to hit people with the “BUY NOW” hammer; your approach is more like telling a story to a friend. You might start by talking about identifying whether or not you have sensitive skin or sensitive skin issues and how finding products that work is a pain.

You’ll gently educate readers about the importance of a strong skin barrier. Then, you unveil your hero product, the super-sensitive skin face wash. You’ll share all the pros and cons of the product. 

• Does it work? 
• How does it work?
• If you have used it, what’s your personal experience with it?
• Who should try it? 
• Who should avoid it? 
• Is it affordable? If it’s expensive, is it worth spending money on it?
• What should you expect from the product before purchasing it?
• How to use it?
• Any tips or tricks you want to share?

You may also consider comparing it with other similar products in the market.

Instead of the limited-time offer angle, you actually focus on the long-term benefits and how they fit into a routine. 

You’re not pushing READERS to BUY NOW but inviting them to make a thoughtful choice.

You’ll still use those buttons and product links in your writing, but you are not stressing about “purchase it now.” Instead, you ask them to make a smart and informed decision based on your valuable information and experience: 

“IF YOU WANT TO TRY this product, you can get it here.”

Now, you might be thinking!

What does an informed decision mean? 

An informed decision means making a choice based on a thorough understanding of all available information and factors relevant to your specific situation. It involves researching various products, their features, prices, and reviews before selecting the most suitable one based on informed knowledge.

Informed decisions prioritize your specific needs, concerns, budget comparison between products, and other relevant information.

Imagine you’re buying a smartphone. Instead of simply picking the trendiest model, you research and consider factors like your: 

• specific needs (camera quality, battery life), 
• concerns (privacy features, durability), and 
• budget constraints. 

It’s like customizing your purchase to suit your needs rather than following the crowd blindly. You’re Responsible for your PURCHASE:

As a Copywriter you focus on:

Increasing sales and conversions

Lead generation (identifying potential customers and driving them to the desired page)

Persuading readers to take immediate actions (examples: signing up for newsletters, subscribing to memberships, registering for a masterclass, course, webinar, event, etc.)

Getting more customers instantly or as soon as possible by painting a picture of “your life without a product or service, and your life after purchasing that product” to make your decision more instant. They also add spice to offer that you can’t resist by leaving purchase buttons at your fingertips.

Whereas as a content writer, you must focus on:

Educating readers about the topic.

Discuss both positives and negatives of the product or service. Share your personal experience while using that product if you have tried it. 

Share honest feedback, including what you think about the product personally: Is it the only solution, or is there an alternative to it? Should everyone purchase it? What should a customer expect from the product? How to use it? And so on!

Which One Makes You More Money? 

Both can be profitable, but the earning potential can vary. 

A skilled copywriter who can create ads that drive sales might demand higher fees. Copywriters can also benefit from performance-based bonuses, where their earnings are tied to the success of their work. 

However, skilled content writers are in demand for websites, blogs, social media, and other online platforms. Brands and businesses need engaging content to connect with their audience, so there’s a steady demand.

Your money depends on your skill level, the demand for your chosen type of writing, and the clients you work with. 

Remember, it’s not just about the money but also about what brings you joy and fulfillment in your work. Ultimately, the “better” choice and the financial rewards depend on your strengths, preferences, and how you develop your skills in either copywriting or content writing. 

It’s worth exploring both options to see which one resonates with you and your writing goals. 🚀💰

content writing vs. copywriting: Which One is Easier? 

Here’s the deal: neither is necessarily easier. 

Copywriting can be a bit challenging because you need to pack a punch in a few words and convince people to act fast. It’s like crafting a spell to make someone say “yes.” 

Content writing is about explaining and sharing knowledge, which can be more straightforward but requires clear communication skills and creativity.

Which one is Better for you? Can you become both a content writer and copywriter? 

Both writing professions are in demand. 

However, the choice between them depends on your skill set, your goals, your marketing interest, and how enthusiastic you are to learn and improve your writing skills.

It is definitely possible to become both a content writer and a copywriter. 

Content writers must have these skills:

• Strong writing skills, including grammar and spelling proficiency.
• The ability to research and understand complex topics quickly.
• Excellent communication skills and ability to collaborate with others.
• The ability to write for a variety of audiences, ranging from technical to non-technical.
• Creativity and the ability to generate new ideas and concepts.
• Attention to detail and ability to meet deadlines.
• Understanding of SEO best practices and how to optimize content for search engines (if you aim to become an SEO writer)
• Familiarity with various content management systems and publishing platforms.
• Knowledge of social media platforms and how to write engaging content for them.
• A passion for writing and a desire to continuously improve.

Copywriters must have these skills:

• Excellent writing skills, including grammar, syntax, and spelling. Ability to the use right words and language
• A solid understanding of marketing principles and consumer psychology
• Craft persuasive messages that resonate with the target audience.
• Knowledge of marketing and advertising principles.
• A passion for storytelling and creating compelling narratives.
• Ability to convey the message and fulfill the writing purpose in short within a few words.
• Creativity and the ability to come up with fresh and engaging ideas.
• Good communication skills to work effectively with clients and team members.
• Familiarity with SEO and writing for the web.

However, it is important to remember that these two roles require different skill sets and have their own challenges and difficulties.

Challenges faced by content writers and copywriters

Challenges faced by content writers:	Challenges faced by copywriters:
Coming up with fresh and engaging ideas for topics.	Balancing creativity with the need to sell a product or service.
Conducting thorough research on the chosen topics.	Writing compelling copy that captures the audience’s attention and drives them to take action.
Creating content that is both informative and entertaining.	Writing clearly and concisely that is easy for the audience to understand.
Writing in a clear and concise manner that is easy for the audience to understand.	Writing copy that is consistent with the brand’s messaging and values. Understanding the target audience and their needs.
Ensuring that the content is SEO-friendly and optimized for search engines.	Keeping up with the latest marketing trends and strategies.
Writing content that is consistent with the brand’s voice and tone.	Adapting to changes in the product or service being advertised.
Keeping up with the latest trends and changes in the industry.	Meeting strict deadlines.
Meeting strict deadlines.

So, should we try both content writing and Copywriting at once?

It’s important to note that trying to excel at both roles simultaneously can be overwhelming, especially for beginners. 

Each role requires time, effort, and dedication to truly master. 

One of the biggest challenges you may face when trying to excel at both roles is the confusion of your professional identity. 

You may get stuck trying to figure out:  Should you introduce yourself as a content writer or copywriter? 

When you create your profile or portfolio and apply for jobs, it’s challenging to CONVINCE freelance clients about your EXPERTISE.

And when you’re confused and stuck between MASTERING BOTH, How would you ensure your expertise in both professions while exploring both together?

So what’s the best idea?

Establishing yourself as either a content writer or a copywriter is important, as this will help you build your expertise and credibility in one specific area. 

After mastering one role first and building a strong foundation, portfolio, and client base, you can then explore the other and expand your reach. This way, you can ensure that you are delivering high-quality work and providing value to your clients or audience.

Or, instead of trying content writing or copywriting back to back, you can also upgrade your skills for other specialized roles as an expert writer.

As copywriting has evolved, so have the opportunities for specialization within the field. Here are some specialized roles for copywriters to consider:

Instead of serving a half-baked cake and risking your REPUTATION, Isn’t it better to master BAKING first?  

So, content writing or copywriting: What’s your choice?

Let me know in the comment section.