Your key to writing a winning freelance cover letter is answering the burning question on every client’s mind: “Why should they choose YOU?”
And today, I’ll teach you the step-by-step process for crafting a freelance job proposal that grabs the client’s attention and seals the deal.
Let’s do it!
step 1: Read the full job description carefully
Don’t get excited and start typing your freelance proposal by just looking at the project’s Headline and high BUDGET or PRICE.
So, you must read the full job description before writing your cover letter.
It’ll help you:
- Understand client requirements
- Decide whether or not you should apply for it
- Follow the instructions mentioned in the description
- Address potential concerns
- Highlight missing details or information
- Customize your proposal accordingly without missing out on the important details.
- Avoid misunderstanding later on
So don’t rush; take time to read it carefully, even if it’s lengthy.
It may be a misfit for you, especially when you don’t know what the client is expecting from you.
Step 2: Start with a Greeting:
Start your proposal with a polite and professional greeting.
You can personalize your greeting by simply saying “Hello” or “Hey.”
you can also use something like “Greetings” or “Warm Greetings.”
But don’t use something too casual like “Hey dude” what’s up Buddy/Babes”😉
The idea here is to sound naturally professional without overdoing it.
I personally prefer a simple Hello or Hey!
Step 3. Address the client by name
You’ll find the client’s name in almost 90% of job descriptions on freelance platforms and job boards.
Clients often include their names at the end of the job description, or you can easily find it under their profile.
And if you’ve successfully found their name, You must address your clients by their name.
For example: Hello John (or) Hey Sarah
If you don’t find the client’s name, skip this step and move on to the next step.
But avoid addressing clients in a boring style like:
- Respected Sir/Mam
- Dear Hiring Manager
Remember, you’re not an employee in a corporate firm. You are a freelancer and must build long-term connections with clients like an actual world human.
After this, the next step is, of course, not self-introduction.
The first few lines of your freelance proposal are your opportunity to sound professional, relevant, and sincere.
Here is how you do it:
Step 4: Let the client know that you’ve READ and UNDERSTOOD the Job requirements:
This clear indication in the starting lines helps the client decide to “continue reading” or “stop reading.”
Why?
Imagine yourself as a client reading at least 50 proposals for your posted job: What would be your first concern in filtering the proposal and deciding to READ or skim through it?
It’s RELEVANCY! Is this freelancer, and is their cover letter relevant to my requirements?
And here is how you’d make your proposal sound RELEVANT and make the client READ your proposal.
You don’t have to mention, “I’ve READ the job description.”
You can write something like:
I noticed you’re looking for a graphic designer to create a logo and a landing page for your SEO agency website.
You can obviously use the phrases you prefer.
For example, I’ve seen that, As you are looking for, etc.
You can personalize it in your style. Just make sure to sound natural.
Step 5: Give the client a clear idea that “I CAN DO IT FOR YOU.”
Yes, you should actually skip vague self-introductions and a long list of past experiences that clients don’t actually read or care about.
So, instead of explaining who you are, Focus on highlighting “I know it” and “ I can do it for you.”
Let’s understand with examples:
I KNOW IT: I’m an experienced skincare writer with 3 years of experience. (Or) I’m a professional skincare writer. I’ve written over 100+ skincare blog posts and product descriptions.
I CAN DO IT FOR YOU: I can help you create high-quality content for your skincare blog and shop page.
PRO TIP: If the client is stressing a SPECIFIC REQUIREMENT, immediately match that requirement with your skillset.
For example, if the job description says I need a Final Cut PRO expert to edit my video.
Then, I’d start my cover letter this way. I’m a Final Cut Pro expert and I edited XYZ videos in FCP. Here is a link to my video projects edited in Final Cut Pro
This way, I immediately sound relevant and stand out from others.
Step 6. NOW PROVE YOU CAN ACTUALLY DO IT
In this step, you must prove your expertise by highlighting RELEVANT skills and experience with examples.
For example: “I’ve successfully completed similar projects. You can check them here:
Include the links to project files/portfolio.
If you’re attaching project files with the cover letter, you’d mention something like: “I’ve successfully completed similar projects. I’ve attached project files; you can check them:
What if you’re a beginner with no work experience?
Share the work samples that you’ve created and be honest with the clients.
Being honest doesn’t mean OPENLY DECLARING, “I’m a fresher freelancer(your skill). I don’t have any work experience, and I’m looking for job opportunities to build my portfolio. 🙄
If you do so, GUESS WHAT!
You’ll immediately sound incompetent, selfish, and stupid- all at once! Plus, it’ll also suppress your confidence level.
So, being honest here means being truthful and avoiding fake information, appreciation, achievements, and claims you can’t prove.
For example, I’ve worked for many clients/companies and popular brands bla bla bla!
Step 7: Explain “HOW YOU ACTUALLY DO IT”
Clearly outline how you plan to approach the project. Give a short overview of the important steps you’ll take to meet the client’s goals.
This is not mandatory but builds client trust and shows how professional and efficient you are in handling the project and delivering high-quality “PRODUCT.”
For example: My approach to SEO blog writing involves thorough research, creating a content plan, and writing and delivering high-quality, SEO-optimized articles tailored to your target audience. I ensure my work is error-free and meets your brand requirements. I prioritize collaboration and open communication to ensure the content meets your expectations.”
Step 8: Explain Why you are the PERFECT MATCH.
It’s time to highlight your unique value proposition.
- Why should the clients choose you over other freelancers who might be applying for the same job?
- What sets you apart from them?
- What benefits clients will get from your services?
For example, I bring more than just technical expertise to the table. My exceptional communication skills, adaptability, and proven track record of collaborating seamlessly with diverse teams make me the perfect fit for your project. I am focused on delivering high-quality work and fostering a positive and productive working relationship.”
PRO TIP: you can customize your UVP depending on the job requirements and by highlighting specific skills and proficiencies clients mentioned in their job description.
Step 9: Specify Deliverables and Timeline:
This is the most simple yet important step that we often skip.
You should highlight:
What deliverables will clients get with your service?
This will give clients a clear idea of what they are paying for. Is it worth it?
For example, I’ll deliver 3 high-quality SEO-optimized blog posts every week to ensure a steady workflow.
When will they receive it?
You can either mention your turnaround time for bulk delivery or break it down into milestones.
For example, I’ll publish 3 high-quality SEO-optimized blog posts on your website every Monday, Wednesday, and Friday.
Freelance websites like Upwork and PeoplePerHour have a dedicated section for milestones. You may use milestone sections while writing a cover letter and SUBMIT.
It’s always best to include such details in a cover letter.
Step 10: End with a Closing and Call to Action and your Name
For Example, I look forward to the possibility of working together. Please find my portfolio attached for your reference.”
Here is another example: “I would love to discuss how my skills and experience align with your project. Could we schedule a brief call to explore this further?”
To keep it even more simple:
You can close your proposal with Kind regards or Best Regards. Thank you for your name.
For example:
Best Regards,
(Your name)
EXAMPLE FREELANCE COVER lETTER FOLLOWING THE EXACT STEPS AND TIPS I DISCUSSED IN THIS POST:
| Subject: Experienced Graphic Designer Excited to Elevate Your SEO Agency’s Branding Hello [Client’s Name], I hope this message finds you well. I came across your project for a graphic designer to create a logo and a landing page for your SEO agency website. After thoroughly reviewing the job description, I am confident that my skills and experience align perfectly with your requirements. I’ve 3 years of experience in graphic design, particularly in crafting compelling logos and visually appealing landing pages. My portfolio includes successful projects similar to yours, and you can view some of my work [insert portfolio link]. I know the importance of creating a strong visual identity for a brand like yours, and I’m excited about the prospect of contributing to your agency’s success. My approach involves a keen eye for design, strategic thinking, and effective collaboration. My technical expertise, exceptional communication skills, adaptability, and proven track record of seamlessly collaborating with diverse teams are what sets me apart. I believe in delivering high-quality work and fostering a positive and productive working relationship. To give you a clear idea of what you can expect from my services: I will create a unique and memorable logo that captures the essence of your SEO agency. The landing page will be designed for optimal user engagement, ensuring a positive user experience. I plan to deliver the logo concepts within the first week, allowing for your valuable feedback and revisions. Subsequently, the final versions will be ready for approval, followed by the design and implementation of the landing page, ensuring a steady workflow. I am excited to contribute to your project and elevate your agency’s branding. Please find my portfolio attached for your reference. I look forward to the possibility of working together. Thank you for considering my application. Should you have any questions or wish to discuss further, I am available for a brief call at your convenience. Best regards, [Your Full Name] [Your Contact Information] [Portfolio Attachment] |
MISTAKES to Avoid While writing a freelance cover letter
Here are a few mistakes you must avoid while writing your freelance cover letter:
MISTAKE 1. Using Generic Cover Letter Templates
It’s crucial to avoid the pitfall of using identical cover letters across different projects.
When you fail to tailor your application to the specific job requirements, you signal a lack of genuine interest.
It’s like wearing the same outfit to every job interview; it lacks personalization and shows a lack of effort in understanding each client’s unique needs.
For example, if a client emphasizes creativity, your cover letter should highlight relevant experiences or skills that showcase your creative approach.
MISTAKE 2: Showing Desperation instead of excitement
Remember, there is a fine line between excitement and desperation while reaching out to potential clients. So, be professional and don’t express desperation even if you’re in need of work or come across a huge opportunity.
Example of Desperation: I am urgently seeking freelance opportunities and came across your posting. I really need this job to make ends meet and would be extremely grateful for any chance you can give me. Please consider my application as I am in a difficult situation and need your help.
Example of Enthusiasm: I am genuinely excited about working with you. Your project aligns perfectly with my skills, and I am eager to contribute my expertise to achieve outstanding results together.”
MISTAKE 3: Using difficult or unprofessional language
Remember, freelance clients are not scholars!
Keep your language and tone neutrally professional.
What I mean here is to avoid too much casual language like “OMG” or “LOL” and not too much overly robotic professional like an “AI generated text.” Also, avoid industry jargon, difficult vocabulary, or phrases common people don’t understand.
MISTAKE 4: Writing lengthy cover letters unnecessarily
There is no point in writing cover letters that are too lengthy unnecessarily.
REMEMBER, your freelance clients are SUPER BUSY PEOPLE, and that’s the reason they are seeking your help.
So don’t waste their precious time by churning out huge text walls, especially when they mention their requirements clearly in their job description. Attention spans are short, so make every word count.
However, you can write a lengthy proposal only when
- Clients ask you to explain each section in detail.
- They included questions in the description that require detailed answers.
- Freelance websites have a dedicated Q and A section for this purpose. If that’s the case, avoid addressing questions in the cover letter section and make it easy to read for clarity.
MISTAKE 5: Including Irrelevant Information
Imagine claiming expertise in quantum physics for a graphic design project. Providing irrelevant information is like cluttering your resume with unnecessary details. Clients appreciate honesty and authenticity. Only share what directly relates to the job, demonstrating your genuine interest and suitability for the project.
For example, If your client wants a website for their business. They don’t need to know everything about SEO optimization, technical SEO, and CRMs. They don’t care about your knowledge and writing skills, so just be specific and straight to the point politely.
MISTAKE 6: Not Being truthful about your skills and experiences
No boasting, No lies, no false achievements that you can’t prove later, no false promises or guarantees you’ll fail to fulfill. Just be honest about your skills, achievements, and your abilities.
Also, avoid including fake information, achievements, or work samples.
For example: “I’ve authored best-selling novels and my articles regularly feature in major publications. My unique writing style, influenced by my extensive travels to fictional realms, will bring a captivating edge to your project.”
Here is another example:
“I’ve worked closely with major brands, shaping their visual identities and contributing to billion-dollar revenue increases. Your project is in the hands of a designer who knows how to deliver unmatched success.”
If this is not true, how would you prove it when clients ask for proof?
Remember, clients value honesty, and misleading details can harm your professional reputation. So, be honest and share the right information without any manipulation.
MISTAKE 7: Not following client instructions
Clients set instructions to filter serious candidates and assess their attention to detail. Ignoring these instructions signals a lack of commitment and may result in immediate rejection.
For example, If a client specifies to start your proposal with the word “BANANA,” and you begin with a generic greeting, it’s like failing to answer an important question in an exam.
Here is an example of a response to such requests:
For example: “BANANA. Thank you for setting clear instructions. I’ve quoted a competitive price and outlined a realistic timeline per your project requirements.
Here is another example:
If the client specifically asks you to:
- Quote your price and timeline to complete this project.
- Only share links to your relevant past work samples; proposals with attached documents will be rejected.
Here is the example response to such requests:
I’ve quoted a competitive price and outlined a realistic timeline per your project requirements. Additionally, I’ve provided links to relevant past work samples as instructed.”
Always respect the client’s requests and demonstrate your ability to follow instructions, showcasing professionalism and reliability.
MISTAKE 8: Randomly Applying to Every Job
Don’t fall into the trap of applying to every single job in your niche without considering if it aligns with your skills and interests. It’s like casting a wide net without knowing what fish you want to catch. Clients appreciate tailored applications that align with their specific requirements.
For example, if a client insists on a candidate with a particular degree or location, ensure your application directly addresses these criteria, showcasing your suitability for the role.
Customize your applications to opportunities that genuinely match your expertise and passion, increasing your chances of success.
MISTAKE 9. Overreliance on AI Writing Tools
Avoid the temptation to let AI generate your entire job proposals.
While AI tools can enhance language, blindly relying on them to compose your freelance proposals without personalization is a huge mistake. Clients seek genuine human engagement, not automated responses, and they can easily spot automated responses.
Many job postings started, including this phrase: “NO AUTOMATED RESPONSES PLEASE.”
Adding a personal touch that reflects your unique voice and understanding of the project is important.
Mistake 10: not proofreading your cover letter before submitting
In the pursuit of applying for numerous freelance jobs daily, freelancers often tend to overlook proofreading. This can adversely impact your overall image.
Make sure to thoroughly proofread your freelance cover letter before sending it. Check for any spelling or grammatical mistakes. Are there any irrelevant or repeated points? Also, ensure that you haven’t written any points in a disorderly manner. If so, reformat it.
Personally, I avoid typing cover letters directly on freelance websites and instead use Grammarly. This way, I don’t worry about accidentally pressing the submit button and sending an incomplete or unedited cover letter. I had a couple of mishaps in the past, especially when typing on mobile. So, I type, edit, and proofread in Grammarly, then copy-paste before sending. Haha, it works for me!”
By avoiding these mistakes, you’ll enhance the quality of your freelance cover letters and increase your chances of securing meaningful opport
Let the conversation begin!
Share your thoughts on the challenges you’ve faced in showcasing your uniqueness in cover letters. What strategies have you tried, and what worked best for you? Drop your insights in the comments below!
