Your freelancing profile is key to growing your freelancing business.
It’s hard to stand out in the online freelance marketplace. With so many people competing for jobs, you must ensure that your portfolio/profile description is perfect if you want to get noticed.
It’s important to create a perfect freelancing portfolio/profile description, but how?
In this article, I will provide an exact step-by-step template to write a perfect profile description.
Let’s dive right in!
You can use the same steps to write your
- Fiverr profile description.
- Upwork profile description.
- PeoplePerHour profile description.
- And any other online freelance profile description.
What is an Ideal freelancing Profile/Portfolio Description?
An ideal freelancing profile description precisely informs the readers about your expertise and educational and professional achievements in simple and professional language.
What’s not an ideal profile description?
Avoid these mistakes in your freelancing profile description.
What to include in your freelancing profile summary?
You need to answer the following questions in your profile’s description.
Here is the step-by-step procedure with proven tips that will help you write the perfect freelancing profile:
1. Write a Catchy Headline, including the keywords of your freelancing skill
Your portfolio description’s headline must be clear and interesting.
Here are some bad examples:
“I’m a Freelancer, and I’ll Do Anything You Want.”
No, that’s a false and unrealistic claim because you can’t do everything. Be specific.
Here is another example,
“I’m a great freelancer with perfect skills who provides excellent SEO and Digital Marketing services.”
Perfection is not realistic – try to avoid using it in your description.
Good example: “Here are the five types of projects I have worked on:
- One-page design for a health and wellness company.
- SEO-optimized site content creation for an eCommerce startup.
My digital marketing skills include:
- Content writing with SEO focus
- Social media marketing strategy planning
- Google AdWords management” Remember, your profile is as strong as the projects you choose to list, so only include the best!
Here is another bad example:
- “I’ll Make Your Website Look Awesome For Cheap!”
- “Creative and hardworking freelance artist”
These sentences are not specific. What do you mean by ‘cheap,’ ‘hardworking,’ and creative? And what kind of work will be done, exactly?
All freelancers are working hard to meet their client’s expectations. Other freelancers are also creative in their skills. Why would you work for cheap?
“I’m a creative, passionate designer who’s always looking for new challenges.”
Don’t use the word “passionate” unless you’re really passionate about what you do
Here are some good examples:
- “I’m a freelance photographer who captures your story.”
- I’m a freelance creative writer who can make your words sing (here, creative refers to creative writing, not the freelancer)
- A skilled designer who will boost your business’s image and help you stand out from the competition.”
- “Specializing in logo design, branding, web design & illustration.”
Or you can simply include keywords in the title as well. For example:
- Logo designer and video editor
- Content writer and proofreader
2. Introduce yourself in the first three lines about who you are? What do you do, and what can clients expect?
Include your skills, qualifications, and experience in the first two to three sentences because it lets your clients know exactly what they are getting when they hire you.
Why is it important?
It helps potential clients get an idea of your personality, your strengths, and what skills/qualities to expect from you.
Avoid using overused phrases like:
“I am a freelance graphic designer with over five years of industry experience.” or “My specialties include logo creation, branding concepts, vector image editing/cropping & Photoshop work.” because it can make you sound generic and boring to potential clients.
Try to avoid using phrases like
“I pride myself on my exceptional communication skills and fast turnaround time.” because it is an overused phrase that comes across as unoriginal. Instead, try something neutral like: “My goal is to provide all of my clients with a smooth project process from start to finish.” or “It’s my goal to provide clients with a smooth project process from start to finish.
Also, avoid including:
- “I can do anything you need. ”
- “My work speaks for itself,”
- “I’m an expert in my field.”
Be careful when describing your skills- don’t say that you’re good at everything because it will make potential clients think they can’t count on you for anything in particular.
3. Include only Relevant Information in your freelancing profile description
Don’t include irrelevant information, such as
“I’m an experienced graphic designer with over five years of industry experience who specializes in logo creation, branding concepts, vector image editing/cropping & Photoshop work.” or “Through my experiences, I have learned how to communicate with clients and deliver projects on time.”
Include information that sets you apart from the other freelancers out there, such as awards or certificates earned.
Use examples to support your claims about yourself and what clients can expect if they hire you for their project.
Example of an irrelevant skill: If you offer services as a content writer, have attended any music classes, and have a certificate, it will still be considered an irrelevant skill to content writing.
This makes it easier for clients to get a good idea of your personality and qualifications.
Example of a relevant skill: It’s a great idea to include the details if you have done any SEO or digital marketing course in your writing profile. It would be best to talk about using these skills and your content writing skills to help grow the client’s website or business.
4. Use professional language to describe yourself as a freelancer
It is important to use professional language to describe yourself as a freelancer. Make sure that your description isn’t too generic, so be sure to avoid phrases like.
“I pride myself on excellent English communication skills.”
Use phrases like
“I have worked for several well-known companies” instead of saying things like “I’ve done work for major brands”, as the former sounds more professional. I’m a dedicated graphic designer with over five years of industry experience and an extensive portfolio that shows my achievements and skills.”
5. Keep your freelancing portfolio description concise
Keep it short and simple (less than 300 words). Don’t try to cram too much information into one paragraph. Use bullet points instead of numbered lists, especially while listing the skills and services you offer. Remember, your profile is as strong as the projects you choose to list, so only include the best!
7. Add a call to action at the end of your freelancing portfolio/profile description
A call to action is very important in all kinds of marketing. You can use it in your profile description as well. A call to action tells your readers what you want them to do next.
For example:
- “Looking for a flexible and reliable digital marketing expert? Check my profile at [URL].”
- “I’m the perfect freelancer for your project. Let me prove it to you! Click here to get in touch.”
- “Please feel free to contact me if I can answer any questions about my services or the project at hand.”
- Please check my portfolio/ website/work samples
- I was hoping you could read/, please read the reviews or testimonials of my previous clients.
8. Add a closing sentence to your portfolio/profile description
Why is it important?
For example, when you interact with someone, you may say hello and goodbye when you leave.
Just exactly like that!
You’re communicating with your buyers/clients through your portfolio/profile description, and you should not leave the conversation incomplete.
It’s a good idea to include a closing sentence in your freelancing portfolio/profile description.
It not only completes your freelance profile description but also leaves a great impression on clients and shows your courteous professionalism.
Try to avoid using phrases like:
- “I’m looking forward to hearing from you and working with you.”
- “Thank you for reading my profile/portfolio description. I look forward to speaking with all the great clients out there.”
Because it is an overused phrase that comes across as unoriginal. Instead, try something neutral like:
For example,
- Please feel free to talk to me to discuss the project’s details
- “Thanks so much for stopping by and checking out my profile! Please don’t hesitate to get in touch with me if there’s anything else you’d like to know about me or my work.”
- “Thank you for reading! If you have any questions, please don’t hesitate to get in touch with me.
- Let’s talk.”
You can also include a link to your portfolio website so potential clients can find more examples of your work and see other projects.
Please note: Fiverr doesn’t allow you to add any links, contact details or email ID. But you can use links on other freelancing platforms, including Upwork, PeoplePerHour, and Linkedin as well.
9. Use SEO-friendly keywords in your online portfolio description
Optimizing your profile is important if you want to appear in the top search results. Keywords are the words and phrases you type in a search bar to search for something.
Example: the words and phrases you type in google search.
Similarly, clients also type certain keywords in google search or the freelancing website’s search bar to search for freelancers with specific skills or expertise.
Example: Imagine you want to hire a video editor to edit your video. What will you type in the search bar?
You will type video editor or video editing
If you offer these services, your profile must include the words video editor or video editing. It helps your profile appear in that keyword’s search results list.
But where to add these keywords to your profile description?
You can add these keywords in the first paragraph of your profile description and the skills section. However, a separate section will include your skills on freelancing websites like Fiverr, Upwork, and People per hour.
But it is also best to include your skills in your freelancing profile description.
Always remember that whatever you include in your online portfolio’s description, you need to prove it practically. You can’t randomly include the words and information just to impress the clients. If you do so, then you cannot meet the client’s expectations even if you get hired. It is always best to be honest and avoid boasting about yourself with no evidence of your achievements.
10. Organize and proofread your freelancing profile/portfolio description before publishing it.
Explore other freelancers’ profile descriptions and pick the best ideas and phrases you like.
Write your profile description in word or google docs and keep it ready to copy-paste.
Correct grammatical or spelling mistakes using free grammar-checking software like Grammarly.
If you are not good at writing, take the help of someone whose writing skills are better than yours.
11. Update your freelance portfolio/profile description regularly
Make sure your portfolio/profile is updated with recent work and not just old projects
Here is a step-by-step procedure to create a freelancing profile on top freelancing websites.
Did I miss anything?
Let me know if you have any queries or suggestions in the comments.
